Whether you’re creating a corporate CEO video or shooting TV Commercials – a question we always get is…
How much does a video cost?
Though the answer is generally not concrete or finite, I’ll do my best to explain what exactly goes into the pricing a video.
Think of it like buying a home, a general two bedroom house is $275,000. While the house is all you really need. Adding things like:
- Paved backyard (voice-over)
- Swimming pool (multiple cameras)
- Granite counter tops (actors)
- Hurricane windows (quick-delivery)
All of which increases the price of your home (video).
Why are people are willing to spend extra?
Because they understand the value of the investing in their home. Purchasing the right home is an investment towards your family and purchasing the right video, is an investment towards your business!
Thankfully, our videos don’t come with the same price tag as a house. Just remember The production quality of your video is seen as a reflection of your business. It lets you stand out amongst your competitors, and allows you to market directly to customers seeking your services.
It’s beneficial to your business to find the right agency that you can trust to provide quality videos as well as advertising services. For business owners looking to find the cheapest videographer with the fastest turnaround, we’re not for you! – we’re also not the most expensive or the slowest. You are not looking at the overall value the right video agency can bring to you. How can you ask your buyers to invest in your product or services when you do not invest in yourself?
COMMON VIDEO PRODUCTION COST FACTORS
- Length of video
- How quickly do you need the video done
- Crew & Talent
- Stock Video
Our pricing is based on the value that we bring into the production of your video. For example, a 1-minute video shot in 4 hours with basic editing can run as little as $1,500. While a 30-second commercial with tons of motion graphics, actors and special effects can cost up to $5,000.
Now what you do with the video is equally, if not as important, for maximum exposure. Here are some of the ways you can utilize your video.
- YouTube Optimization (great way for free traffic)
- Facebook Advertising (guarantee way to reach users both on mobile & desktop)
- Landing Page implementation (make a great first impression)
- Native Video Utilization
Both lists have many options on what potential buyers may want to consider when shopping for a video, which is why so many companies tend to be hush-hush on the whole matter. At Power Suit, we strive to be a value-first company! This is why our media agency is so passionate about educating business owners on the power of video and how it can transform their businesses.
If content is king then transparency is queen. We like to be honest and upfront with our clients just as we’d want them to be with us.
Here are some basic factors we take into account when pricing our videos:
- STRATEGY: Optimizing and promoting the video properly.
- EDITING: Post-production (color correction, music, etc.)
- TIME: Duration of video, time spent planning and shooting